Greetings, fellow Michiganders and friends near and far!

I'm Nick Pilibosian, founder of The Bearded Craftsman US — a brand born from passion, creativity, and a commitment to craftsmanship.

My journey started back in 2009 in the world of snowmobiling, championing athletes who needed a platform to showcase their talents through Sled Descent. That passion grew into Pure Diesel Michigan, a dynamic marketing venture supporting diesel shops, services, and performance innovation across the state which is still being used today by thousands.

In 2016, I launched The Bearded Craftsman US, a place for those who appreciate premium vinyl decals, custom brand apparel, finely crafted beard grooming products, and a motorcycle culture deeply rooted in Michigan pride.

Driven by a pursuit of excellence, I set out to redefine beard grooming — creating products of uncompromising quality that I proudly use and wear myself. But TBC is more than just products; it's about building a community where authenticity stands tall and gimmicks are left at the door. Every item we offer reflects genuine craftsmanship, honest values, and pride in every detail.

I invite you to join me on this exciting journey — where craftsmanship meets camaraderie, and every interaction is filled with passion and authenticity. Here’s to meaningful connections, exceptional products, and new adventures ahead!

Cheers,
Nick Pilibosian
The Bearded Craftsman US